How glossier built a 1.2 billion brand
1:02
YouTubeEcom Houcem
How glossier built a 1.2 billion brand
You email your list to sell. Glossier barely sold to theirs and built a billion-dollar brand off it. Before Glossier existed, the founder ran a beauty blog with 874,000 monthly readers. Every post asked: what do you wish existed? She'd get 300+ comments. She built the products straight from those. Customers didn't buy the line. They wrote it ...
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