Payless opens fake luxury shoe store as prank
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Payless opens fake luxury shoe store as prank
Nov 29, 2018
ABC News
Payless is closing all its 2,100 US stores
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Payless is closing all its 2,100 US stores
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fox43.com
In 2018, Payless Shoe Source conducted a bold marketing experiment by unveiling “Palessi,” a fictional luxury shoe store in Santa Monica, California. The company transformed a former Armani store into a high-end boutique, stocking it with their regular budget-friendly shoes cleverly rebranded under the Palessi name. To enhance the illusion of exclusivity, Payless partnered with the advertising agency DCX Growth Accelerator to create an opulent ambiance, featuring gold mannequins and extravagant
In 2018, Payless Shoe Source conducted a bold marketing exper…
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Payless tricks influencers in viral ads
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118K views · 908 reactions | Who wants a FREE Payless pair? Shop now in-store and enjoy our 2+1 offer! Offer is valid on all regular-priced footwear until May 1st. Hurry, shop now at Payless! *Buy two regular-priced footwear and get one regular-priced footwear for free. Free footwear must be of equal or lesser value of the lowest-priced footwear purchased. Per DTI-FTEB Permit No. 7381, Series of 2019 | Payless ShoeSource PH | Facebook
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Payless pranks fashion influencers by opening fake luxury store
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