BOGO came to enlighten your style! 💡😍 Get ready to shop one item and get a 50% off on the second one! *Valid from February 26th to March 11th. | Payless Jamaica
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BOGO came to enlighten your style! 💡😍 Get ready to shop one item and get a 50% off on the second one! *Valid from February 26th to March 11th. | Payless Jamaica
BOGO came to enlighten your style! Get ready to shop one item and get a 50% off on the second one! *Valid from February 26th to March 11th..
42.5K viewsFeb 22, 2019
Payless Shoe Store
In 2018, Payless Shoe Source conducted a bold marketing experiment by unveiling “Palessi,” a fictional luxury shoe store in Santa Monica, California. The company transformed a former Armani store into a high-end boutique, stocking it with their regular budget-friendly shoes cleverly rebranded under the Palessi name. To enhance the illusion of exclusivity, Payless partnered with the advertising agency DCX Growth Accelerator to create an opulent ambiance, featuring gold mannequins and extravagant
In 2018, Payless Shoe Source conducted a bold marketing experiment by unveiling “Palessi,” a fictional luxury shoe store in Santa Monica, California. The company transformed a former Armani store into a high-end boutique, stocking it with their regular budget-friendly shoes cleverly rebranded under the Palessi name. To enhance the illusion of exclusivity, Payless partnered with the advertising agency DCX Growth Accelerator to create an opulent ambiance, featuring gold mannequins and extravagant
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