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YouTubeForbes
How Pop Mart Turned Labubus Into A Global Consumer Craze
Labubu, the mischievous, razor-toothed plush dolls, have become a viral sensation for Pop Mart. Driven by artist Kasing Lung’s Nordic-inspired designs, the brand has leveraged the psychology of the "chase" strategy, which uses rare variants to foster a dedicated collector mindset, and the power of celebrity influence. From unboxing ...
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