Coca-Cola's new ad nods to its literary past in famous classic works
Coca-Cola's new ad nods to its literary past in famous classic works
11 months ago
afaqs.com
In 1986, Coca-Cola launched its “Red, White & You” advertising campaign to celebrate the return of Coca-Cola Classic, following the backlash to New Coke the year before. In 1985, the company had controversially changed its original formula and introduced New Coke, only to face intense public criticism. The outcry led Coca-Cola to reintroduce the original formula under the name “Coca-Cola Classic,” a move that was met with widespread relief and enthusiasm. The “Red, White & You” commercial played
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In 1986, Coca-Cola launched its “Red, White & You” advertising ca…
37.2K views11 months ago
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