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All the latest marketing news, including updates on big brand campaigns, daily round-ups and killer stats.
The best marketing campaigns of 2024: Part 1
Dec 3, 2024 · The Coca-Cola Company is much more than just its namesake brand and red logo. As well as Coca-Cola Zero Sugar and Diet Coke, the company owns dozens of brands, including big fizzy drinks brands like Sprite and Fanta, as well as the likes of Innocent smoothies, Smart Water and sports drink Powerade.
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Marketing Week offers the latest marketing news, opinion, trends, jobs and challenges facing the marketing industry.
The Marketing Week Podcast: The big marketing stories of 2024
Dec 19, 2024 · We end the year with the inaugural Marketing Week podcast quiz and a look back at the biggest stories of 2024.
Festival of Marketing London October 2025
DOWNLOAD DELEGATE PACK Get your hands on the Delegate Pack and uncover why attending Festival will arm you with the knowledge and expertise to elevate your marketing game. This comprehensive pack offers an extensive overview of all things Festival, giving you the insights you need to make the most of your experience.
Revealed: The UK’s top 75 most valuable brands - Marketing Week
Sep 29, 2021 · The latest BrandZ ranking of the UK’s strongest brands shows marketing has never been more important as a value driver, with those that had been investing in marketing prior to the pandemic bouncing back at a faster rate.
Latest Articles - Marketing Week
The latest articles from Marketing Week. The Bisto and Mr Kipling owner saw more consumers buying into its premium ranges this Christmas, something its CEO attributes to the demand the company is creating for its “genuinely superior” brands.
The 10 reasons Marks & Spencer is the Brand of the Year
Nov 12, 2024 · One of the more recent discoveries in the effectiveness literature is the abject lack of evidence that ads wear out over time. Your best ad from 10 years ago is probably still your best and most effective ad today, irrespective of your ridiculous desire to keep producing new and less impressive work.
Prime sees sales fall by almost 50% in 2024 - marketingweek.com
Dec 14, 2024 · YouTubers Logan Paul and KSI set up Prime as a competitor to Gatorade (Source: Shutterstock/Raz McNulty Photography) Prime Hydration sales declined by £63.1m in 2024, making it one of the fastest falling FMCG brands this year.
Nike CEO puts faith in brand marketing to get ‘back to growth’
Dec 20, 2024 · Source: Shutterstock. Nike is “shifting dollars” away from performance marketing to put into brand marketing as the business looks to tackle falling revenues.