What is a Livestrong bracelet? Livestrong bracelets are yellow silicone wristbands that say “Livestrong” on them. They were created specifically for fundraising purposes for cancer research, however, as time went on, they became very popular to where people were wearing them for fashionable reasons.

Livestrong Livestrong Yellow Single Wristband-L/XL. $1.00. Livestrong Livestrong Yellow Single Wristband-XXL. $1.00. Livestrong Livestrong Yellow Wristband 100/pkg-XS/M. $100.00. Livestrong Livestrong Yellow Single Wristband-XS/M. $1.00. Customer Care. Help Center; Order Status; Returns; Gift Certificates; Support.

The bracelet was developed by Nike and its advertising agency, Wieden+Kennedy. The band's yellow color references the yellow jersey traditionally worn by the Tour de France 's overall leader. The band became a popular fashion item in the US by the end of the summer of 2004 and appeared on a majority of the contenders at the 2004 Tour de France .

Official Live Strong Lance Armstrong Yellow Cancer Livestrong Rubber Wristband Bracelet Adult Size

The Livestrong Wristband was launched in May 2004 in partnership with Nike. It cost 15 cents to produce, selling for just $1 (as it still does today), with proceeds supporting cancer survivorship programs. The wristband became a widespread cultural symbol, worn by celebrities, athletes, and even politicians, representing unity and support for ...

Twenty years ago, a small Texas nonprofit launched a yellow wristband. It became a must-have accessory and a talisman of hope that changed the fight against cancer forever. When the movie Saltburn...

Under this legend, the Livestrong bracelet was conceived and launched at Nike stores worldwide - drawing millions to the outlets and generating millions of dollars for the foundation.

Aug 7, 2024 · It's been 20 years since a bright yellow bracelet became a cultural phenomenon. Why it matters: During a giddy period in which Austin laid claim to the world's most famous bicyclist, the Livestrong bracelet thrust the city into the center of global philanthropy.