Kirsty O’Connor joins recently launched Paritee agency with a focus on driving innovation and intelligence amid recent client ...

Saudi’s low-cost airline, launches the world’s first intelligent AI-powered seat selector, turning travellers into ...

FTAforbrands work with Fujifilm QuickSnap reflects an industry shift toward platforms that grow over time rather than one-off ...

Campaign Middle East spoke to Andrew Gregory, Marketing Director, Ford MENA about the strategy and rollout of 'Ready. Set. Ford'.

The Trade Desk's Terry Kane explains why digital advertising success in the Middle East will require more technical ...

Botim released a brand film as part of their ongoing campaign that shows how sending money can connect people and convey meaning globally.

YouTube is evolving fast in 2026: from AI-powered Shorts and music tools to new monetisation options. Here’s what creators ...

IKEA Alsulaiman tells consumers that affordability is not mutually exclusive with timeless quality in its latest spot.

Lubrex FZC's Dayem Abbas Zaidi writes on how brand mascots can leave a lasting, memorable impression and why this is ...

The Visa Services Agency's Anastasia Yanchenko shares why brands need to focus on awareness, categories, segmentation and ...

Scuderia Ferrari HP's Lorenzo Giorgetti said, “We are pleased to welcome BingX as Scuderia Ferrari HP’s first crypto exchange ...

Bringing more than nine years of experience, Raina will now lead Al Barari’s group-wide marketing, PR, communications and brand strategy, focusing on brand storytelling, sustainability narratives and ...