The entry of big network channels into the DD Freedish universe has disrupted the long-standing dominance of independent ...

ShelfRadar leverages AI to optimise campaign targeting and budget allocation. It enables marketers to identify the ...

Aniruddha Sinha, SVP, Marketing, CSR and Business Head - P2P Division, Walplast, writes that as marketing evolves with AI, ...

Spanning a series of social media posts, Ogilvy launched an emotional campaign to express the potential of colours originating from Asian Paints palette ...

Dinshaw’s has mandated The Womb to lead its strategy and creative across mainline and digital platforms. The Womb team has ...

News allegedly echoed Pakistan’s narrative in its coverage of the April 22 attack, which India has squarely blamed on ...

Chandrashekar, Senior Account Director, will drive strategic counsel, innovation across the portfolio, while Acharjee, ...

Comfort is relaunching its signature product, Comfort Blue, with Smart Fresh Technology. The first campaign with Mandanna ...

PM, to educate viewers on opportunities and strategies to invest in gold and silver, on the occasion of Akshaya Tritiya ...

New Delhi: The Souled Store has announced the acquisition of Redwolf. Redwolf’s founders, Ameya Thakur, Rahul Jaisheel and ...

Prior to joining FINO, Gooptu held roles at Bacardi India, where she served as the Head of Domestic Spirits and ...

Network18 recorded a 315 million UVs, 55% higher than Times Internet’s 202 million UVs, according to the latest ComScore MMX ...