Commentary: As someone who has been writing about the iPhone for over a decade, I'm ready to see Apple step it up in this perhaps unexpected way.

The most widely discussed rumor is that Apple might be introducing its slimmest phone ever, the iPhone Air, which may replace the iPhone Plus. This rumored device is said to have a profile thickness of 5.5 mm, making it about 0.08 inches thinner than current iPhones. It’ll also feature a 6.6-inch screen.

The iPhone 17 is reportedly rumored to be announced in September, meaning Californians may be just weeks away from their next upgrade. Last year, Apple introduced its iPhone 16 range on Sept. 9, with the new phones ready for pre-order later that week. In September of 2023, Apple unveiled its iPhone 15, iPhone 15 Plus and iPhone 15 Pro Max.

Apple may shake up its iPhone release cycle by skipping the standard iPhone 18 launch in 2026. Instead, the model is expected to arrive in early 2027, likely alongside Apple's first foldable iPhone, marking a major shift from the company's traditional annual schedule.

Apple’s next flagship may return to aluminum frames, pack a 5,000mAh battery, and introduce a revamped internal structure.

After an initial unlikely post by a serial questionable leaker, a video shared on social media is said to be Apple's rumored Liquid Silicone iPhone 17 cases, for real, this time.

The Bengaluru plant, located in Devanahalli, received project approval in 2023 and was established at an investment of approximately $2.8 billion (around Rs. 24,400 crore). The facility is already producing components for the iPhone 17 after importing key parts from China starting in June.

Apple will announce four models in September 2026: the iPhone 18 Air, iPhone 18 Pro, iPhone 18 Pro Max, and the foldable iPhone.

AppleAAPL stock has been creeping higher recently as the consumer electronics giant prepares to unveil its fall product lineup, including the iPhone 17 family of smartphones.On Aug. 8, Apple stock cleared its 200-day moving average line for the first time since March 10.