Ford plans to offer a new four-door, midsize $30,000 electric pickup truck two years from now. The new EV is to be built on a new, universal EV platform, which Ford says is expected to reduce parts by 20% and assembly time by 15%.

Ford Motor Company is set to revolutionize the electric vehicle market with a $2 billion investment in Kentucky, aiming to produce affordable EVs for the masses. This strategic move is part of a larger $5 billion commitment to enhance EV production in the U.

Ford plans to start rolling out its new family of affordable electric vehicles in 2027, including a midsize pickup truck with a target starting price of $30,000, the company said on Monday, as it aspires to the cost efficiency of Chinese rivals.

Ford announced the creation of a new production process and platform to help it bring its next EV to market in 2027.