How the Latin superstar's massive momentum landed him one of music’s most coveted gigs — and in the middle of a political divide.

Bad Bunny walks into a conference room at the Fontainebleau hotel in Las Vegas in incognito mode—brown thermal hoodie, hood up, over a logo-less navy baseball cap and wraparound black sunglasses. But when he takes his glasses off and makes his way to the head of the table with a cup of coffee—three shots,

Bad Bunny, who will perform the halftime show at the 2026 Super Bowl, overtook Taylor Swift this year as the top artist globally. Swift was recognized with the title last year after racking up more than 26.6 billion global streams in 2024. In the U.S., Swift was recognized as the 2025 top artist of the year.

Bad Bunny — the globally famous singer, actor and style star — covers Vogue’s Best Dressed 2025 digital issue wearing a pristinely tailored tan Valentino suit with retro-inspired aviators and a playful vintage cap sourced from eBay.

Bad Bunny turned 2025 into a full-scale movement — a boundary-pushing album, major activism, and a creative empire that reshaped Latin pop’s power center.

AOC criticized gentrification during a Puerto Rico visit in August even as recent campaign docs show she stayed at upscale hotels, ate pricey food and went to a Bad Bunny concert.

The Positivity Bunny is gone. After the overtime loss to the Chargers, the Eagles know it’s time to get to work — and Sunday’s Raiders game may be their best chance to reset.

Bad Bunny is all set to take the center stage at the Super Bowl 2026 halftime show. Fans have high expectations of the Puerto Rican star. During a recent livestream event, singer-songwriter Kehlani said they are “manifesting” a fully Spanish performance from Bad Bunny and urged him not to switch to English for the halftime