Google on Wednesday unveiled new Pixel 10 smartphones that promise more artificial intelligence capabilities, as it seeks to elbow out competition in the emerging AI-assistant market.

Of course, Google’s latest Pixel lineup is far from an existential threat to Apple’s iPhone. According to research firm Canalys, Apple’s iPhone made up 49% of US smartphone shipments in Q2. Samsung accounted for 31%, while Motorola had 12%. Google devices made up just 3% of shipments.

For likely the first time ever, security researchers have shown how AI can be hacked to create real world havoc, allowing them to turn off lights, open smart shutters, and more.

For better or worse, a lot of Google's camera enhancements are on the AI side. A key new update is the Gemini AI-powered Camera Coach that aims to help users with photo composition. When enabled, it can read the scene and offer advice for the angle and lighting and even suggest the best mode (Portrait,

The move by Google and Oracle signals a future in which AI is no longer locked to a single provider’s platform.

The Pixel 10 lineup doesn’t dazzle on the outside, but inside, it packs serious power, sharper cameras, and next-gen AI—at the same price as last year's models.

Google didn’t just give the Fitbit app a makeover. It said that coaching and AI were at the core of the redesign, and that the “entire app was rebuilt so the health coach can understand your goals, build your plan, contextualize your metrics and bring insights at the right moments.”

One of the more exciting live demos was the Google Pixel 10's new Voice Translate feature, which translates conversations in real-time. Fallon and Polinesia held a live conversation where Fallon spoke in English and Polinesia spoke in Spanish, and the Pixel 10 translated the conversation, matching their voices and tones.