WebFX reports on five advertising trends from the 2026 Big Game, emphasizing mass relevance, celebrity endorsements, ...

From hardware commitments to cloud expansion, Xbox is walking a fine line between reaching new audiences and reassuring long-time fans like me.

X is testing a new ad format that inserts a recommendation directly underneath a post that references the company or its products. The initial test, spotted by an X user in Europe, displayed a ...

Microsoft Gaming has a new CEO, with Asha Sharma taking over for Phil Spencer as the top boss for the company's gaming team. The founder of Xbox, Seamus Blackley, has now weighed in with his thoughts ...

Microsoft's divisive 'This is an Xbox' marketing campaign was disliked by many employees, a new report has claimed. The advertising — which claimed that phones, tablets and smart TVs now all counted ...

One of the video game sector’s biggest players is undergoing a management transition. Phil Spencer, who joined Microsoft as an intern in 1988 and has led its Xbox video game unit since 2014, is ...

Jeffrey Epstein was banned from Xbox Live in 2013, according to newly released files. In an email addressed to Epstein in 2013, Microsoft informed him that he would no longer be able to utilize Xbox ...

The Xbox Series X and S are not just little boxes for playing games; They are thoughtfully engineered, comprehensive entertainment hubs. You should stop thinking your console is only built for good ...

Google TV is finally getting support for Xbox Game Pass, at least on TCL TVs. Alongside the announcement of its new X11L flagship TV, TCL has confirmed that support for Xbox Game Pass cloud streaming ...

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