Brian Niccol, the new CEO of Starbucks, has identified mugs as an integral part of his turnaround plan. As Brian Niccol orchestrates the turnaround of Starbucks, one thing he wants to see is ...

The new CEO at Starbucks, Brian Niccol, is hoping “mug hugs” will keep customers in store for longer. © 2024 Fortune Media IP Limited. All Rights Reserved. Use ...

Brian Niccol, the new CEO of Starbucks, has identified mugs as an integral part of his turnaround plan. As Brian Niccol orchestrates the turnaround of Starbucks, one thing he wants to see is ...

Time to find out. Without needing much encouragement, I volunteered to try out Ninja’s new coffee mug with Heatstore technology to discover if the wizardry worked. Here's how I got on.