With the help of “super spikes” and a dimpled track suit, Kipyegon next week will try to become the first woman to run a mile in under four minutes.

Welcome to Sportico’s transactions wire, a weekly rundown of personnel, partnerships, products and purchases across the ...

Nike returns to men's cycling after long hiatus in off-bike apparel deal with super team of Vingegaard and Van Aert.

Q4 2025 Earnings Call Transcript June 26, 2025 NIKE, Inc. beats earnings expectations. Reported EPS is $0.14, expectations ...

Bottega Veneta’s first brand ambassador under Louise Trotter is a tennis star, while Coco Gauff’s Miu Miu collab is a grand ...

DICK’S will have access to host local youth programming onsite at Jr. WNBA events. Also, new to this deal is GameChanger, a DICK’S Sporting Goods company and youth sports mobile platform, which is ...

Step right up to the People’s Place eBay auction house, which the agency pitches as “shopping with purpose.” Since 2016, ...

Nike has uveield a premium take on the classic Air Max 90 Golf silhouette in light of the 2025 Open Championship. Fusing ...

When athlete Faith Kipyegon attempted to run a mile in less than four minutes on Thursday, she was kitted out in Nike — part ...

Influencer Tisha Alyn is taking on a big challenge of changing women's golf for the better — from tackling dress codes to ...

A new tournament means a whole tranche of new kits – there are some gems and some duds at this summer's European Championship ...