Josh Allen has one of the most recognizable faces in the NFL and now, the Buffalo Bills quarterback has a new title with New Era.

Josh Allen continued his tradition of wearing a special helmet for the Bills’ Return of the Blue & Red practice, but this ...

Josh Allen is entering a new era with New Era. The Buffalo Bills quarterback is expanding his role with the company, which ...

Buffalo Bills quarterback Josh Allen is heading into a new season with fresh hardware and a fresh gig. Just months after being named the 2024 NFL MVP, Allen has added another title to his resume, ...

Buffalo Bills star Josh Allen expanded his New Era Cap partnership, becoming the first ambassador with an investment stake and a new "Director of Billustration" role.

The reigning NFL MVP looks to have everything under control. Plus, Keon Coleman’s development, the offensive line’s depth and ...

BUFFALO, N.Y., July 16, 2025 /PRNewswire/ -- New Era Cap, the international sports and lifestyle brand, is proud to announce that Buffalo Bills quarterback Josh Allen is expanding his long ...

The anticipation for a Buffalo Bills breakthrough has rarely felt as intense as it does entering the 2025 NFL season. For a city that has weathered decades of football heartbreak, ...

BUFFALO, N.Y. — Buffalo Bills Josh Allen has become the first-ever ambassador to receive equity in New Era Cap, taking on a new role as "Director of Billustration." New Era will now collaborate ...

BUFFALO, N.Y., July 16, 2025 /PRNewswire/ -- New Era Cap, the international sports and lifestyle brand, is proud to announce that Buffalo Bills quarterback Josh Allen is expanding his long ...

BUFFALO, N.Y., July 16, 2025 /PRNewswire/ -- New Era Cap, the international sports and lifestyle brand, is proud to announce that Buffalo Bills quarterback Josh Allen is expanding his long ...