Meghan Markle has dramatically scrapped her flailing American Riviera Orchard brand without selling a single jar of the jam she launched with great fanfare last year.The brand became a target for mockery after failing to bring any products to market despite a splashy online launch campaign a year ago which involved sending dozens of pots of jam to her celebrity friends.

Meghan Markle has changed the name of her American Riviera Orchard lifestyle brand to "As Ever." All about the name change and what it represents.

"I've been waiting for a moment to share a name that I secured in 2022 and this is the moment," Markle said in an Instagram video about her rebranded lifestyle line. "And it's called As Ever." Whew. OK!