Meghan Markle wears her heart around her sleeve - or rather, her neck. When announcing that she had renamed her American Riviera Orchard brand (as she first stated in March 2024) to "As Ever," via Instagram on Monday,

Meghan Markle’s new necklace has a special meaning. While announcing that she’s renaming her American Riviera Orchard brand to As Ever, the Duchess of Sussex, 43, wore a red enamel necklace in the shape of a heart.

The duchess also announced that Netflix, which will soon stream With Love, Meghan, is going to be her “business partner” in As Ever.

Duchess of Sussex Meghan Markle announced her lifestyle brand As Ever, and included a photo with daughter Princess Lilibet on the website.

After officially stepping in as host in 2024, replacing longtime presenter Pat Sajak, rumors now suggest that Seacrest could be on his way out. With talk of his potential replacement circulating online,

Meghan Markle's new logo for her lifestyle brand As Ever has been compared to the coat of arms of a Spanish town, while a small business has spoken out about the name accusing her of copying

Au revoir, American Riviera Orchard. Meghan Markle, the Duchess of Sussex, has rebranded her fledgling company to As Ever just weeks after restarting her social media life under a new handle on Instagram.