Meghan, the Duchess of Sussex, is sharing new details about her lifestyle brand, including a new name, and debuting it alongside a photo with her daughter, Lilibet.

Meghan Markle unveils As Ever, the newest name for her lifestyle business, which she intends to launch in tandem with her upcoming Netflix series.

What Will Markle’s ‘as Ever’ Sell? Markle said the new company will feature the same products sold under the American Riviera Orchard, including fruit preserves and “many

Meghan Markle is finally taking the narrative into her own hands as she addressed speculations surrounding her brand relaunch.The Duchess of Sussex, who had introduced her brand American

The “Suits” alum announced As Ever as she admitted its previous name “limited [her] to things that were just manufactured and grown” in Santa Barbara, Calif.

The duchess also announced that Netflix, which will soon stream With Love, Meghan, is going to be her “business partner” in As Ever.

The “Suits” alum explained via Instagram on Monday that the original name, American Riviera Orchard, “limited” her lifestyle brand.

Meghan Markle wears her heart around her sleeve — or rather, her neck. When announcing that she had renamed her American Riviera Orchard brand (as she first stated in March 2024) to “As Ever,” via Instagram on Monday, February 17, Markle, 43, donned a red necklace in the shape of a heart with a sweet sentiment behind it.