Kellogg's, a cereal brand, improved purchase intent and awareness of its Frosted Flakes mascot Tony the Tiger by leveraging the gaming platform Twitch. We’re long-term subscribers to WARC and it’s a ...

To get the word out on saving school sports via "Mission Tiger", we needed Tony the Tiger back in the spotlight. But how do you make parents pay attention to a forgotten animated mascot? We re-wrote ...