As Snapchat continues to invest in creator tools and monetization strategies, I anticipate more brands embracing it as a key ...

Kid Cudi performed 'Neverland' at Snapchat's Santa Monica studio, the first artist in Snapchat Under the Ghost music series.

We explore how Snapchat has grown in the country’s digital advertising space, crossing Rs 100 crore in revenue by leveraging ...

Snapchat’s keeping it real with billboards in Times Square. Because nothing says fleeting, personal moments like 100-foot ads ...

Snapchat has been open about setting itself apart from its competitors by positioning as a messaging app, not focused on likes and followers. Brands and organisations are increasingly tapping into the ...

Today, a marketing roundup of some tools, strategies, and stories that caught our eye: Snap has launched some new tools for marketers, including a “Say it in a Snap” brand […] ...

LOS ANGELES--(BUSINESS WIRE)--CreatorIQ, the leading enterprise platform for creator marketing, today unveiled the industry’s first standardized benchmarking suite for creator performance ...

For Snapchat, the Cudi collab and the Under ... “They have their own audience. Creator marketing is becoming more influential.” Kid Cudi with Snap’s Manny Adler Kid Cudi (real name: Scott ...

As economic uncertainty intensifies and marketing budgets tighten, CMOs are investing in creator strategies not just because they’re effective, but because they’ve become essential to brand ...

New measurement framework and global benchmarking capabilities—covering 50+ countries by end of year—equip marketers to prove ...