Golf technologies (sometimes even good ones) typically fail for one of three reasons. 1. The idea is fundamentally bad. You ...

Developing a fundamentally sound golf grip is one of the most important parts of your setup... probably 2nd after standing the correct distance away from the ball. So many players make simple mistakes ...

In this video, putter expert Martin Hopley explains the 7 key things you need to get right when it comes to choosing a new ...

Craig Stadler won the 1982 Masters using an unconventional putting grip. Here's how it can help your own performance on the ...

Every golfer wants to hit it longer. But, how do you do it? GOLF Top 100 Teacher Kellie Stenzel reveals 5 keys for a fast, ...

While Player Air's premium materials and innovative features come at a higher price point, the investment is justified for golfers seeking a top-quality, lightweight bag that delivers both performance ...

Golf’s leading grip manufacturer reinvigorates reminder grips with a new USGA-approved design that attempts to contemporize ...

Golf Pride, which has had the Align reminder grip in its line for several years is taking the reminder grip to another level with the introduction of the Align Max—a grip with a noticeably more ...

If there's one thing I've learned from years of covering golf equipment, it's that grips might be the most overlooked piece ...

Expect the same top-tier service from the Coachella Valley’s premier independent golf club fitter and customizer as the local ...

The author, a young man working a summer job, decided to try golf for the first time. The author learned that a little ...

Golf apparel, equipment, game-improvement gadgetry and cutting-edge technology from nearly 1,100 vendors — the most since ...