According to Imran Arshad from Evolve Automotive, 675 horsepower at the wheels converts to approximately 775 horsepower at ...

The Signature Series pays homage to BMW’s long-running and very popular ‘Art Cars,’ which began life with Alexander Calder’s ...

Nikita Chuicko, the virtual artist better known as "kelsonik" on social media, thinks that now is the right CGI time to work ...

BMW M has already launched a range of tamer M Performance EVs, including the i4 M50, i5 M60, iX M60, and i7 M70 M. However, the division is now developing an electric M3 as its first dedicated M EV.

In the United States, Europe, and elsewhere, policymakers have noticed that producers’ carbon emissions differ in different parts of the world—and politicians are increasingly crafting ...

The BMW logo is one of the most recognizable symbols in the automotive industry, and its history goes back more than a century. Its design and meaning have evolved over time, reflecting the ...

Toji Nola, a designer and illustrator from Toronto, designed a new logo that will be featured on t-shirts and off-ice apparel throughout Saturday’s game. The new logo features 13 root branches ...

The Green Party's new logo is an emoji. The federal party unveiled its new brand, a green dot, on Tuesday on Parliament Hill, possibly weeks before a snap federal election. "The great thing about ...

Just like the brand’s logo, the brand’s name is full of meaning, too. In an Instagram video, Meghan explained, “As Ever essentially means ‘as it’s always been,’ and if you’ve ...

BMW calls these “super-brain” computers the car’s “Heart of Joy,” and says they will control systems on the car including the electrical and digital systems, and what BMW calls ...

BMW developed the Heart of Joy ECU entirely in-house. It’s designed to work in tandem with its Dynamic Performance Control software. The tech stack enables quicker response times with minimal lag.