CEO Brian Niccol said price changes are his last resort for improving Starbucks' slumping sales — but they're "absolutely" on ...

In the midst of a headline-grabbing turnaround effort, the coffee boss insisted that things are moving faster than expected.

Starbucks CEO Brian Niccol joins CNBC's 'Squawk on the Street' to discuss the company's recent quarter, details on its ...

Starbucks CEO Brian Niccol said he isn’t just focused on getting “Back to Starbucks” anymore, and is taking steps to build a ...

Starbucks shares rose about 3% in early trading on Wednesday as the coffee chain's strong quarterly sales signaled CEO Brian ...

Starbucks shares climbed in extended trading Tuesday, as CEO Brian Niccol said the company is "ahead of schedule" on its ...

(Reuters) -Starbucks shares rose over 4% before the bell on Wednesday as the coffee chain's quarterly strong sales beat ...

The Starbucks (NASDAQ:SBUX) turnaround under the direction of CEO Brian Niccol is gathering momentum, but fiscal third ...

Starbucks reported that same-store sales fell for a sixth straight quarter as CEO Brian Niccol tries to implement a ...

These stores were designed for mobile orders and a quicker experience in lieu of a more traditional ordering experience.

CEO Brian Niccol sees a very different Starbucks awaiting at the end of 2026. A vision of the brand, he said Tuesday during ...

Starbucks' revenue beat isn't enough. Read here for insights on SBUX's 'Back to Starbucks' strategy, valuation concerns, and ...