Eight in Ten Ad Buyers Exploring Gen AI; BBC Under Fire over ‘Aggressive’ Promotion Tactics; Bluesky and X Launch Video Feeds ...
TikTok Restored after Brief Ban in US; Google Refuses to Add Fact Checks in Line with EU Code; IAB Adds CTV and Retail Media ...
TikTok Becomes Unavailable in US; Google Refuses to Add Fact Checks in Line with EU Code; IAB Adds CTV and Retail Media to ...
News in brief: Google Refuses to Add Fact Checks in Line with EU Code; IAB Adds CTV and Retail Media to Gold Standard; UK Gov ...
Pentaleap Inc., an up-and-coming retail media technology leader, has appointed Mark Burton as chief product officer (CPO).
Through this partnership, Axis will gain access to Edge226’s premium inventory for in-app and CTV advertising, ensuring ...
In this MadTech Podcast Special, Vincent Niou of Skeleton Key joins ExchangeWire's John Still to dive into our recent ...
HAWK DSP by Azerion, a leading platform for programmatic media buying, announces its integration with smartx, the SSP of smartclip, RTL Group's ad tech development unit and leading provider of ad tech ...
Start.io, an industry-leading, mobile-driven SSP, today (January 15th, 2025) announced its partnership with Intent IQ, a leader in identity resolution, to expand its audience targeting capabilities.
News in brief: The Trade Desk to Acquire Sincera; T-Mobile Acquires Vistar Media; Elon Musk Ads Defendants to Lawsuit Against Advertisers; Elon Musk Sued over Twitter Stock Purchase The Trade Desk ...
This week saw the news of two big ad tech acquisitions. The Trade Desk announced it would be acquiring Sincera, with the deal expected to close later this quarter. Meanwhile, T-Mobile is acquiring OOH ...