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Google’s decision to halt political ads in the EU due to new transparency regulations will reshape how campaigns reach voters.

Google’s new brand guidelines settings for Performance Max campaigns allow advertisers to customize branding elements like logos and colors.

Opti Score now highlights competitive pressures affecting impression share which may encourage increased spending to compete with rivals.

Google today launched its next big search ranking update. The November 2024 core update will take about two weeks to roll out.

Google Maps now will show you products from nearby stores if you search Google Maps for product related queries. Google wrote, “Now, you can search in Google Maps for items like ...

Google Ads Editor 2.8 introduces AI-powered image generation, enhanced performance tools, and more but with no support for older versions.

U.S. users will start seeing sponsored questions this week. Answers to the questions will be generated by Perplexity, not advertisers.

The retail landscape is rapidly evolving, with data and artificial intelligence reshaping how brands connect with customers.

YouTube is rolling out new tools to help brands better leverage creator content and its Shorts format to drive measurable business outcomes.

Google's curation tool and streamlined programmatic workflows, aim to simplify media buying by enhancing inventory discovery and performance tracking.

Trump’s shift on TikTok’s potential ban could impact the app’s future in the U.S., creating uncertainty for advertisers targeting its 170 million American users.