The cable news channel is getting a new name and dropping NBC's peacock logo as part of a spinoff from NBC Universal.

The company says the name change will allow it to ‘chart our own path forward, create distinct brand identities, and establish an independent

MSNBC will change its name to My Source News Opinion World (MS NOW) in its spinoff from Comcast’s NBCUniversal, The

Versant is rebranding MSNBC as MS NOW, which stands for My Source for News, Opinion and the World, and dropping the iconic Peacock logo as part of the change. The rebrand, announced Monday, is part of Comcast’s efforts to separate the progressive cable news channel from NBC News and its other assets as

Its logo will change from NBC’s trademark rainbow peacock to a blue background with a red-and-white striped flag.

The cable news network will adopt the new name MS NOW ahead of its spinoff from NBCUniversal.

Peacock is stuck in a bit of a rut in terms of subscriber growth, but it has again inched closer toward breaking even. Thankfully, in the second quarter of 2025, Comcast got one last dance with Hulu.