We've seen ads on cheap TVs and streaming boxes, but it turns out that screensaver ads are available on LG's $2,400 OLED TVs.

While FlatpanelsHD may have been among the first to see these ads in the wild, they aren't a secret. In fact, LG Ad Solutions announced the initiative on Sept. 5, in a post titled

The outlet reveals (via Android Authority) that the ads start playing before the screensaver hits the screen and are usually sponsored messages from LG or its partners. The review highlighted one specific ad for the LG Channels app: LG’s free live TV service with ads.

LG’s smart TVs are starting to display full-screen ads before the conventional screensaver kicks in when entering idle mode. The native screensaver ads started rolling out to LG’s smart TVs earlier this month,