Microsoft is hiring new marketing specialists for its Xbox games division following the ill-fated and confusing 'This is an Xbox' advertisement campaign.

From hardware commitments to cloud expansion, Xbox is walking a fine line between reaching new audiences and reassuring long-time fans like me.

Microsoft has announced “ Project Helix ,” the “next generation of Xbox console.” The announcement was made via a tweet featuring a short video that reveals a logo.

Microsoft's divisive 'This is an Xbox' marketing campaign was disliked by many employees, a new report has claimed.

Microsoft Gaming has a new CEO, with Asha Sharma taking over for Phil Spencer as the top boss for the company's gaming team. The founder of Xbox, Seamus Blackley, has now weighed in with his thoughts ...

Sharma addresses speculation head on, framing the “return” as a cultural reset rooted in surprise, experimentation, and a renewed commitment to console players and hardware. When you purchase through ...

One of the video game sector’s biggest players is undergoing a management transition. Phil Spencer, who joined Microsoft as an intern in 1988 and has led its Xbox video game unit since 2014, is ...

Sarah Bond's departure from Xbox has been welcomed by some at Microsoft, according to a report that suggests she was behind the 'This Is an Xbox' ad campaign.

Dominik Bošnjak is a freelance writer from Croatia. He has been writing about games for as long as he can remember and began doing so professionally in 2010 because an opportunity presented itself ...

For Seamus Blackley, who oversaw the creation of the Xbox console and brand in the late '90s and early '00s, the Xbox leadership shakeup has put the writing on the wall. Microsoft CEO Satya Nadella is ...

Valve's living room box faces major production challenges this year When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works.