Here's what a former royal family employee thinks the Duchess of Sussex is really trying to do show everyone with her rebrand ...

Meghan Markle’s brand name was changed from American Riviera Orchard to As Ever to reflect the expansive nature of the brand, ...

Meghan Markle shocked fans as she announced a complete rebrand of her upcoming lifestyle business, changing the name from ...

The Duchess of Sussex's brand is called As Ever, the same name as an existing clothing brand in New York City.

Mark Kolski, who admitted he doesn’t own the trademark to “As Ever,” said he would not be changing the name of his company ...

Meghan Markle unveils As Ever, the newest name for her lifestyle business, which she intends to launch in tandem with her ...

The 43-year-old Duchess of Sussex announced early Tuesday that she will now be operating as As Ever instead of American Riviera Orchard, a brand she launched last year that never went anywhere.

The duchess also announced that Netflix, which will soon stream With Love, Meghan, is going to be her “business partner” in ...

After The Tig shut dow, Meghan Markle is reviving her passion for lifestyle, with As Ever, a brand blending food, wellness, ...

The “Suits” alum explained via Instagram on Monday that the original name, American Riviera Orchard, “limited” her lifestyle ...

As Meghan Markle’s Netflix show is heading towards its release date, we have brought you all the information on the lifestyle show. The Duchess also changed her lifestyle brand name to THIS. Deets!

In his new royal book, journalist Tom Quinn reveals how the former Suits actress' American mannerisms reinforced her status ...