The “Suits” alum explained via Instagram on Monday that the original name, American Riviera Orchard, “limited” her lifestyle brand.

Meghan Markle unveils As Ever, the newest name for her lifestyle business, which she intends to launch in tandem with her upcoming Netflix series.

Before Meghan Markle was a member of the British Royal Family, she had a lifestyle blog called The Tig. Now, in her post-Senior Royal era, Meghan has As Ever, another lifestyle brand with a new name, which she says is sort of an extension of the blog. If you find yourself asking what that means, you're not alone. But we're here to help.