In the modern era, branding matters to image-making and money-making. No wonder all the fretting over golf course names.

While Tiger Woods will not compete in this week's Genesis Invitational, organizers will honor Kultida Woods and her faith with a white flag.

The corporate boxes around the 18th green at Torrey Pines are just like they were three weeks ago except for the color — black instead of blue — and the logo. The rough is thicker from recent rain.

“We acknowledge that players competing in LIV Golf should also have the opportunity to secure places in The Open through its individual season standings as well as existing pathways,” he sai ...

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Scottie Scheffler won The Masters, with a four-shot victory over Ludvig Åberg at Augusta National earning the world No 1 his second Green Jacket in three years. At the PGA Championship in May ...

Clubs may be purchased individually or as a nine-club set (with bag, hat and a dozen golf balls). Driver: $299; fairway wood: $199; hybrid: $189; irons: $149 each; putter: $300; full set ...

$300. Preorder Jan. 7, retail Jan. 30. TaylorMade TP5 and TP5x TRK-R golf balls: Encompassing all the technology of its TP5 and TP5x golf balls, TaylorMade’s TP5 and TP5x TRK-R golf balls are ...

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