The inbox used to be full this time of year with equipment companies detailing their latest brand ambassadors. Here's why OEM ...

Cobra is upping its flat stick game in a big way, introducing a new range that includes the world's first mass-market 3D ...

While the new Phantom release is likely to garner most of the release season attention, don’t sleep on these three new Scotty ...

Keeping with their two-year release cycle, Bettinardi unveiled their 2026 BB line of putters today. This new release includes ...

This fairway wood comes in five options, 3, 4, 5, 7, 9. In the US, XXIO has collaborated with luxury brand Vessel and you can ...

With the help of the best players in the world, Scotty Cameron is bringing sophisticated updates to the Phantom mallet line, ...

Data shows that male amateur golfers should aspire to play the same shafts as LPGA Tour pros — and not PGA Tour pros. Here's ...

A complete list of the golf equipment Chris Gotterup used to win the PGA Tour's 2026 Sony Open in Hawaii. DRIVER: Ping G440 ...

Chris Gotterup won the first PGA Tour event of 2026 at the Sony Open with an unreleased prototype Bridgestone golf ball.