Happy Friday, MARKETING-INTERACTIVE readers and welcome back to Gen Z Perspectives, your go-to feature where we unpack the ...

Epic Games has announced a major change to the prices and distribution of Fortnite's in-game V-Bucks currency, and blamed the cost increases on the need to "help pay the bills." More like this ...

Leveling up its Super Mario line-up, the brand introduces the first-ever large-scale, interactive brick recreation of the ...

LEGO is finally answering fan prayers by introducing a proper minifigure for Nintendo's mascot, Mario. A first look at the Mario minifigure has been revealed via Instagram, showing the plastic plumber ...

Lego is celebrating Mario Day with a brand-new Luigi and Mach 8 Mario Kart set.

The first LEGO Super Mario set of 2026 is now official, arriving in the form of an adult-oriented build with a steep price tag.

Reading time 2 minutes Nintendo has adopted March 10th as the day to celebrate its iconic shell-stomping plumber Mario, and with 2026 also being the 40th anniversary of Super Mario Bros., we’re ...

Lego Mario Kart expands with a deluxe new Luigi and Mach 8 Lego set, revealed on Mario Day and coming in April.

The Gum-Gum Fruit set is a 482 pieces and is now up for preorder at the LEGO Store for $69.99 with a release date of August 1, 2026.

A behemoth costing over $600, the Lego Pokémon Venusaur, Charizard, and Blastoise set is in stock once more - kinda.

LEGO SMART Play is HERE. And that means that your LEGO sets are evolving into even more awesome versions of themselves. LEGO SMART Play will soon allow your builds to interact with you as you play ...

“Mama mia!” The LEGO Mario Kart Luigi & Mach 8 (72050) set is one of the most exciting LEGO x Nintendo collaborations yet, and perfect for collectors, gamers, and adult builders looking for a standout ...