For any professional basketball player, having a signature shoe is the ultimate achievement, a symbol of recognition and ...

Over the years, the allure of the NBA All-Star Game has diminished slightly. The league has tried a bunch of different quirks ...

USC women's basketball star JuJu Watkins balled out in the brand new Nike Kobe 6 'Sail' in front of Vanessa Bryant during the Trojans' upset win over UCLA.

Gilgeous-Alexander first signed with Converse back in 2020, following an impressive second NBA season—his first with the Thunder—in which he averaged 19 points. His upward trajectory hasn't slowed ...

Nike wasn’t the first shoe company to create partnerships with athletes, but they’ve done it better than anyone. The ...