Customisation and personalisation are the newest players in whisky town. Aficionados collect private casks, barrels filled ...

You’ve been in this situation many times. An influential leader in business or politics or academia sits across from you in their elegant – ...

Brands are increasingly viewing live event marketing as an effective way to generate engagement, moving beyond placing their ...

Johnnie Walker produces the most widely consumed whisky on earth. But now the legendary brand is ready to bottle a Scotch ...

World-renowned Scotch brand Johnnie Walker launched a new travel experience that immerses whisky lovers in Scottish culture.

The Johnnie Walker Vault is more than just the 10 million barrels Walker has at her disposal. It features various ...

Have you ever wondered how to make an espresso martini at home? Ahead of National Espresso Martini Day, we spoke to New ...

Pioneering the next chapter in luxury spirits, Johnnie Walker, the world’s leading Scotch Whisky[1], announces the global launch of Johnnie Walker Vault in the brand’s most ambitious expression of ...

Johnnie Walker, the world-renowned Scotch Whisky brand, has announced the launch of Johnnie Walker Vault. This global luxury platform combines bespoke blends, collaborations with cultural icons, and ...

Lollapalooza India 2025 saw the likes of Green Day, Louis Tomlinson, Hanumankind, Aurora take the stage along with the likes ...

St. Patrick's Day is on Monday, March 17 and CASSIUS is back for our latest cocktail roundup for the festive holiday.