The San Antonio-based company’s rapid expansion into North Texas is finally crossing the city line with 10 acres in North Dallas.

H-E-B purchased property in Dallas, and the company will work closely with neighbors and city officials on rezoning and planning efforts for its

"As H-E-B continues to expand its store network across the DFW Metroplex, the retailer is excited to announce the purchase of property in the city of Dallas," the company said in

DALLAS – Texas grocery giant H-E-B announced plans to bring its flagship store to the city of Dallas for the first time. In a news release Thursday morning, the San Antonio-based company said it purchased nearly 10 acres of land at the southeast corner of LBJ Freeway and Hillcrest Road in North Dallas.

The Texas grocer announced on Wednesday that it purchased a property in the city for its first H-E-B format store. The nearly 10-acre site is at the southeast corner of Hillcrest Road and LBJ Freeway, inside the loop in Dallas.

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Texas-based grocery chain H-E-B has purchased land in Dallas, marking a continuation of its expansion deeper into North Texas. The 10-acre site will be on the southeast corner at Hillcrest Road and LBJ Freeway.

The grocery chain bought a nearly 10-acre site in the city as it expands its presence in the Dallas-Fort Worth metropolitan area.

H-E-B has now announced new stores to eight in Dallas-Fort Worth, along with a dozen stores that have opened since the chain came into the market with

H-E-B continues its North Texas growth by acquiring a 10-acre property in Dallas for its first H-E-B-format store in the city.

H-E-B first entered the Dallas-Fort Worth area in 2001, with the opening of an outpost of its upscale Central Market concept there. In the years since, the retailer has opened five H-E-B stores in the DFW Metroplex area.

Company officials did not disclose the size of the planned Dallas store, but H-E-B was responsible for two of DFW's five biggest retail leases of 2024.