A new survey finds that Gen Z shoppers are most likely to buy secondhand items and purchase goods after discovering them on social media than older generations.

Unlock the next evolution of advertiser measurement! Join this session to discover how leading media insights teams are ...

The vast majority of CMOs and communications leaders surveyed in a report from PR and digital marketing firm Arketi Group and ...

David Beckham stars in The Home Depot’s “Build it Like Beckham” Marketing Campaign tied to the FIFA World Cup.

On the self-care app Finch, users care for a personalized digital bird by completing small acts of self-care like drinking ...

Fun packaging and a unique product format is currying favor at Target for insect repellent sticker brand NatPat. The CEO and ...

Warehouse retailer Sam’s Club aims to drive higher life time value by creating a platform for its current members to become ...

Austin Lau joined Anthropic — the makers of AI model Claude — in 2024 as the company’s first growth marketing hire in the U.S. Since then, he’s built out performance marketing, SEO, lifecycle, ...

CEO and co-founder at caffeinated chocolate brand Awake shares how the brand changed marketing tactics once it focused growing sales in retail stores. Beyond Yoga, a Levi’s-acquired fitness apparel ...

From Spuds MacKenzie to Real Men of Genius to the Bud Knight, Bud Light has been crashing the Super Bowl party since 1987. This year, Anheuser-Busch is bringing back some familiar faces to celebrate ...

McKinsey & Company’s second CMO Growth Research Survey, presented earlier this month in partnership with the Association of National Advertisers at the Cannes Lions International Festival of ...

At first glance, the main takeaway from Gartner’s 2025 CMO Spend Survey seems discouraging: Marketing budgets average 7.7% of companies’ total revenue, flat compared to last year and down from 9.5% ...