Fordham University's Marketing VP discusses a new brand platform designed to differentiate the institution, grow brand ...

Social media ads, generative AI and Prime Day boost online October sales. Holiday sales are expected to slow, as consumers ...

Target adds a slew of customer experience digital upgrades to help shoppers find products in store and online faster.

A new survey from Forrester suggests that many B2C CMOs are planning to make the customer experience (CX) their top priority ...

Shoe insoles brand Vktry debuts its first TV ad featuring professional, college and high school athletes to take its brand to ...

To counter the growing entrenchment of AI in social media and daily life, platform BeReal decided now was the right time for ...

If you think NIL deals are only for powerhouse football programs or Final Four contenders, think again. There are plenty of ...

Upper funnel marketing works. And Kristen D’Arcy, Chief Marketing Officer at True Religion has the results to prove it.  ...

Sourhouse, which manufactures and sells its own sourdough bread baking tools, prioritizes earned media to grow its brand in ...

In that vein, Shutterfly has expanded the number of collaborations it has this holiday season to two, including an exclusive card and ornament line with influencer brand “Chris Loves Julia.” It also ...

Upskilling employees to use AI within organizations is far behind what it should be, according to McDonald’s Chief Data & Analytics Officer Michelle Gansle. Her keynote at MAICON earlier this month ...

In this Q&A, Dave Mead, co-founder and chief marketing officer at sparkling water brand Rambler discusses the brand’s growth, marketing strategy, partnerships with charitable foundations and new ...