Ryanair has scrapped a VIP loyalty scheme offering ticket discounts after members booked too many cheap flights.

Marketing boss says Prime generated €6mn in fare discounts, costing the airline ‘more money than it generates’ ...

RYANAIR will not moved forward with a planned subscription service saying it was too expensive. The budget airline launched a ...

Ryanair (RYAAY) is ending its Ryanair Prime program saying the €79 ($91.40) membership fee and low turnout failed to earn ...

Ryanair has announced a major change for members of its frequent flyers club after it was simply too successful.

Passenger traffic up on last year. The scheme generated 4.4 million euros ($5 million) in subscription fees over eight months ...

Ryanair has announced the immediate closure of its Prime membership scheme after internal figures revealed that passengers ...