In this sample marketing plan competitive analysis, you would need to describe the product or service that you offer and how it stacks up against what the competition has to offer. Using the ...

AI is changing search, and we discuss one of our firm's favorite tools for tracking brand performance and sentiment across the different LLMs, like ChatGPT, Perplexity, and Gemini.

What Is the Difference Between an Environmental Analysis & a Marketing Environment?. Environmental analysis is a strategic business activity involving examination of a business's external ...

2. Define competitors. You can perform a benchmark marketing analysis by comparing direct competitors. For example, local storefronts may want to look at the competitors in their region.

Learn how to create a comparative market analysis (CMA) report for your real estate clients that provides value and showcases your expertise.

Analyzing mobile marketing campaign data is necessary to improving future campaigns. Here are some guidelines to ensure you analyze your data correctly.

The volumes of text data generated in the marketplace can be valuable in generating marketing insights using the newest text analysis methods and technologies.