Get clear on your brand identity. Before brainstorming, figure out who your business is. Think of your brand as a personality. Is it bold, elegant or quirky?

Your online reputation is the story that gets told about you when you’re not in the room. When AI is the storyteller, you’d ...

Ever thought about what would happen if someone else started using your business name? It’s not just annoying—it’s a real threat to your brand. Protecting your business name isn’t just a ...

Here is how Black female-founded feminine hygiene brand, Scarlet by RedDrop, turned a rebrand into a growth engine.