Try Google’s Ads variation tool Henderson runs through using the Ads variation tool if you don’t have the time for weekly testing. “This can be great for small accounts,” says Henderson.

Google’s latest update introduces a built-in A/B testing framework for broad match inside single Search campaigns, as long as you’re using Smart Bidding. That means no more cloning campaigns ...

Requirements for running the test framework include JDK 1.7+ for Apache Maven, and Google’s protocol buffer to interface the test framework with your parser platform and development workstation.