QVC is becoming the exclusive broadcaster of USA Pickleball as the home shopping network owner looks to bulk up its streaming platform.

QVC's 21-hour live shopping experience is here to surprise and delight you throughout the day with original shows, special events, daily deals.

The QVC Group, which includes the QVC and HSN shopping networks, will establish 24/7 live shopping experiences on TikTok Shop.

The home shopping network is investing in TikTok just days before the app could be again banned in the U.S. QVC’s bringing its always-on home shopping network to a TikTok livestream near you.

To help celebrate QVC's massive Christmas in July sale, Martha Stewart launched an exclusive holiday home decor collection, with deals up to 70% off.

About QVC Group QVC Group SM is a live social shopping company that redefines the shopping experience through video-driven commerce on every screen, from smartphones and tablets to laptops and TVs.

QVC Group is launching the first-ever 24/7 live shopping streams on TikTok as part of a broader growth plan to broaden its digital audience.