W3era is a performance-driven SEM agency based in India, serving clients worldwide with scalable strategies in SEO and PPC.

Google Ads launches new AI-powered measurement tools to help marketers of all sizes prove performance, boost ROI, and better use first-party data.

Get More Customers by Using These Expert Digital Marketing Tips & Tricks LOS ANGELES, CALIFORNIA / ACCESS Newswire / August ...

AI has undeniably shaken up numerous industries, with marketing and search marketing at the forefront. As Google's AI Overviews increasingly overlap with organic search results, SEO has surged ...

Even ChatGPT leaned on Google’s search results via a scraping service – underscoring how crucial Google’s index remains in ...

Google finally adds Search Partner reporting. See where your ads run, review placements, and decide if Search Partners deserve a place in your budget.

The ruling issued Thursday by U.S. District Judge Leonie Brinkema in Virginia comes on the heels of a separate decision in August that concluded Google's namesake search engine has been illegally ...

How marketers can use answer engine optimization (AEO) to gain visibility in zero-click searches and adapt to evolving SERP behavior.

Google AI mode and AI Overviews now have ads, which, according to the search engine giant, are "helpful." At the Google Marketing Live event last week, Google confirmed it has started rolling out ...

With generative AI tools changing how people search, the way companies structure their marketing strategies, hire teams and allocate budget is changing.