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Annual digital display advertising revenue to all recipients, not just news outlets (in U.S. dollars) Source: eMarketer, U.S. Ad Spending Estimates. Note: Data from previous years is updated annually.
Fraud accounts for 22% of yearly digital advertising expenditures, resulting in losses of up to $84 billion for advertisers annually. Digital ad fraud involves deceptive practices where fraudulent ...
Note: Numbers may not add up to 100% due to rounding. In 2017, Verizon purchased Yahoo and created a new subsidiary called Oath that incorporated Yahoo, AOL and Verizon’s other digital entities. This ...
The Justice Department and eight states filed an antitrust suit against Google on Tuesday, seeking to shatter its alleged monopoly on the entire ecosystem of online advertising as a hurtful burden ...
After record-breaking growth in 2021, internet ad revenue slowed last year -- but was still up 10.8%, according to a PwC study for the IAB.
The European Union has been more active. It launched an antitrust investigation into Google’s digital ad dominance in 2021. British and European regulators are also looking into whether an agreement ...
The Justice Department and several states are accusing Google of unlawfully monopolizing the way ads are served online by excluding competitors.
Owning and managing digital display advertising networks just got a lot simpler thanks to the system-on-chip (SoC) technology collaboration between LG Business Solutions USA and out-of-home (OOH) ...
Despite looming recession concerns, MediaRadar observed 52k new advertisers (nearly 80k brands) entered the market in the second half of 2022. Not all of these advertisers purchased TV spots (530), ...
Explores various risks to digital advertising and what should be done to ensure ad fraud protection and improve effectiveness.
The government alleges Google’s plan to assert dominance has been to “neutralize or eliminate” rivals through acquisitions and to force advertisers to use its products.
The Justice Department and eight states filed an antitrust suit against Google on Tuesday, seeking to shatter its alleged monopoly on the entire ecosystem of online advertising as a hurtful burden ...
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