Search Engine Land » Analytics & conversion » Meta and Ignite Visibility present a new conversion API gateway solution Opinions expressed in this article are those of the sponsor. Search Engine Land ...

CAPI integrations have moved from a nice-to-have to a necessity. Now they’re laying the groundwork for an outcomes-driven ad ...

Hot: Server-side conversion APIs that send marketing data directly to ad platforms. Not: Traditional browser-based tracking methods like cookies, pixels and scripts. Thanks to privacy regulations and ...

Facebook’s parent company Meta, has urged California Attorney General Rob Bonta to decline OpenAI’s request to convert to a for-profit organization. Meta is taking the side of Tesla billionaire Elon ...

Meta Ads provides a solid foundation of basic metrics like ROAS and conversion rate, but savvy marketers know that true optimization lies in the details. Are your clicks translating into quality ...

NEW YORK--(BUSINESS WIRE)--VideoAmp’s integration with Meta will now include lift measurement, enabling advertisers to assess the incremental impact of Facebook and Instagram ads on driving tune-in to ...