Snap's "App Power Pack" ad suite includes new formats, bid strategies, targeting, and optimizations designed to deliver the social media company's app marketing partners improved reach and ROI on more ...

Advertising in mobile apps reached $336 billion globally in 2022, according to Data.ai’s latest annual report on the state of app revenue.

Apple used to carefully curate its App store, helping developers gain visibility and customers find what they needed. These days, ads have become intrusive and knock-off apps are cluttering up the ...

AppLovin's AI-powered platform and strong growth offer a potential 43.4% upside in mobile advertising. Read an analysis of APP stock here.

Apple's recent privacy changes leveled the digital advertising field, clearing an even wider path for TikTok to dominate the social media business ...

The move allows StackAdapt clients access to Lyft’s in-app ad inventory to serve hyper-localized ads and also leverages Kevel’s retail media technology.

The report reveals new findings on the number of Apple App Store hosted mobile apps enabled for open programmatic advertising (i.e., apps with an app-ads.txt file) but have no detected privacy ...

Around that application and dozens of others that he and his roommate have created, Lee features advertising that has, on good days, generated $1,000 in revenue.

APPS’ AGP business, which consists of Advertising Solutions and Ad Monetization Solutions, is gaining momentum.