Whistleblower claims Meta deliberately exaggerated the success of its Shops ads to mitigate revenue losses caused by Apple’s ...

A blanket ban on real-money gaming shifts billions in ad revenues, forcing agencies, broadcasters and brands to rethink strategies overnight.

With ChatGPT’s INR 399 plan and UPI integration, the test for marketers is no longer discounts but designing for India’s complexity.

Articles written by Raviteja Dodda ...

Brands and agencies are shifting from reactive to proactive strategies, leveraging AI to anticipate customer needs while navigating ethical and technical challenges.

The CCO of the AI giant focuses on product education over brand buzz.

‘Bark Twain’ voices the irony of legal battles deciding its fate without ever hearing its woof.

For the first time in the history of news, Republic Media Network today launches R4Sports – The Winning Streak, presented by ...

Bringing the world closer to the womb, Sebamed’s campaign features raw and real visuals of smiling foetuses nestled safely in ...

How brands like boAt, The Body Shop and The Terra Co., Something’s Brewing, Salty, Supertails, Ixigo Trains, Flipkart, Casio ...

As PR wrestles with AI disruption, emotional intelligence, context, and ethics remain non-negotiable in a landscape ruled by ...

How companies like Tata Tea Premium, Pepperfry, Medibuddy, JSW Paints, SBI General Insurance, The Baker’s Dozen, Glen ...