Grounded in the ‘energy quadrilemma’ of affordability, sustainability, security and speed, the new brand signals how ACWA ...

UK-based e-commerce agency B2 Agency has opened a Dubai office, marking its expansion into the Middle East. The move ...

The 2025 edition of Snapchat's Ramadan Mall reached over 16.8 million Snapchatters across MENA, generating 250 million ...

Saudi’s low-cost airline, launches the world’s first intelligent AI-powered seat selector, turning travellers into ...

Kirsty O’Connor joins recently launched Paritee agency with a focus on driving innovation and intelligence amid recent client ...

FTAforbrands work with Fujifilm QuickSnap reflects an industry shift toward platforms that grow over time rather than one-off ...

Heba Sayed will lead all marketing and communication strategies across IMETA to deliver customer-first outcomes across the ...

The Trade Desk's Terry Kane explains why digital advertising success in the Middle East will require more technical ...

Cheil’s Sanjay Bhatia shares why GCC brands should build tribes, not just audiences, to foster loyalty through shared values and community.

Botim released a brand film as part of their ongoing campaign that shows how sending money can connect people and convey meaning globally.

Campaign Middle East spoke to Andrew Gregory, Marketing Director, Ford MENA about the strategy and rollout of 'Ready. Set. Ford'.

Sumitra Roy has been promoted to Director at Impact Porter Novelli and Shifa Al Usman is now Senior Account Director.